Warm,cosy clothing, any clothing our values
Warm,cosy clothing, any clothing, what are our values today?
During the week I ran a facebook ads campaign and that was a very interesting exercise. It was nice to see the interest in my warm,cosy clothing, I was quite chuffed actually.
The point of price, there was one comment that my clothing was expensive.
The question is how do we value clothing? What is the ‘right’ value for clothing? Is there a right value for clothing?
In my niche, fleece clothing, there are a lot of cheap fleeces around. Those are the ‘classic’ design, Zip, pockets, that sort of thing. The fabric often isn’t of the best quality, and they are sewn in cheap labour economies, with often dubious working conditions. There may be toxic dyes and other chemicals in the fabrics, there may not, but there are no controls.
This scenario applies to all cheap clothing, not just fleeces. The big ‘value’ chains are just interested in price. The consumer has little expectations buying from the ‘value’ stores, you know it was cheap. It may not wash well, and will be thrown out in a few weeks or months.
In these days of enormous waste and pollution , can we really afford this attitude anymore?
What are we leaving our children? A mountain of rubbish?
As for buying clothing, were the old ways of buying quality clothing that lasts not better?
Wear it for a while, put it away for a while, rediscover it. Or gift it to somebody that loves it.
What are you paying for in more expensive clothing?
A lot of other conscientious companies are now producing in Europe, since there is very little Irish Clothing Industry.
What you get? You get a garment that will give you joy for a long time and wash well time after time. Clothing that won’t fall apart after a few months and will last.
You won’t have contributed to the waste mountain, because the garment you bought will go on and on.
Anything wrong with that?????
Think about it, every little change helps. All the best Sabine
Here is another article on the subject